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    With the current globalization and technological advancements, we are seeing an exponential growth in diversity in our world. People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings.

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Isabel Valdés
By:invincibelle on Tue 28 Aug 2007 2:42 AM

M. Isabel Valdés is a leader in cultural marketing, published author and public speaker.

She is recognized as the founder of the In-culture marketing approach. For more than 20 years, she has consulted with corporations in the U.S. and abroad. Presently she heads Isabel Valdés Consulting, IVC (www.isabelvaldes.com) a boutique marketing consulting firm, that advises corporations on a broad range of cultural and business-related issues.

Ms. Valdes is presently a member of PepsiCo/Frito-Lay’s Latino Advisory Board, and the Advisory Board of Scholastic, Lee y Serás. She is also a member of the Advisory Board for Consumer Trends Forum International. In addition, Ms. Valdés is an active member in the Hispanic community as a Trustee of NCLR, (National Council of la Raza) Washington D.C., and the Latino Community Foundation, San Francisco.

She has received numerous honors and awards, including being selected by Fortune Small Business in 2001, as a “Woman Entrepreneur Star,” and Business Woman of the Year by the New York Hispanic Chambers of Commerce in 1995. In March 2000, she was named by American Demographics magazine as the “21st Century Star of Multicultural Research” and recently, she was been honored three years in a row with the “Visionary Award” by the San Francisco Hispanic Chamber of Commerce, The San Francisco Business Tines and the University of San Francisco.

Ms. Valdes is a frequent speaker at trade organizations and board-rooms in America and abroad. Her extensive client list includes Fortune 100 and well as 1000, in every business category, including packaged goods, financial services, entertainment and media, internet, B to B, communications, automotive, retail, fast foods restaurants, airlines, travel and tourism, health-care, non-profits and government.

She’s the author of three books, The Hispanic Market Handbook, (1995) Gale Research Publishers, Marketing to American Latinos, The In-culture Approach, (Part 1, 2000 and Part 2, 2002, Paramount Market Publishing, Ithaca, N.Y.; Her fourth book, “Hispanic Consumers for Life” ((Paramount Market Publishing, Ithaca, N.Y.) will be released in October 2007;

She earned an M.A. in Communications Research and an M.A. in Education from Stanford University. She also holds professional degrees Communications Arts and Advertising from two leading universities in South America.

Ms. Valdés is the proud mother of Gabriel and Clara Aranovich-Valdés .

www.isabelvaldes.com